AUSTIN, Texas - Concordia University Texas Athletics is proud to announce a new partnership with Influxer, a leading name, image, and likeness (NIL) education and brand development platform, to help student-athletes navigate and thrive in the evolving NIL landscape.

Through this collaboration, Tornado student-athletes will have access to Influxer's innovative tools, resources, and educational programs designed to enhance their personal branding, social media presence, and NIL potential.

Founded in 2022, Influxer was created to connect student-athletes with the resources needed to succeed in the NIL market. With partnerships spanning more than 500 universities across the country, Influxer gives student-athletes the opportunity to sell personalized merchandise featuring officially licensed school branding while also receiving education and support on NIL best practices.

"Our partnership with Influxer marks an exciting step for Concordia's student-athletes as they engage in the new landscape of NIL," said Matt Wallis, Concordia's Director of Athletics. "Influxer's platform and resources will empower our athletes to develop, strengthen, and showcase their personal brands. This partnership underscores our commitment to providing student-athletes with opportunities for growth and success both while competing and beyond."

Through this partnership, every Tornado student-athlete who joins Influxer will receive a personalized online storefront featuring officially licensed Concordia Texas merchandise, including shirts, sweatshirts, hats, jerseys, and more, with new products introduced throughout the year.

"Influxer is excited to work with Concordia University Texas because Matt Wallis and the administration understand not only the immediate benefits of working with us, but also the long term resources for their student-athletes," Influxer Vice President Keith Miller said. "NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes"

Influxer provides student-athletes with comprehensive education on NIL compliance, content creation, and brand partnerships, ensuring they are equipped to build sustainable, compliant, and meaningful personal brands. The company also offers paid internships to student-athletes at many of its campus partners, further preparing them with real-world experience beyond competition.

This partnership reflects Concordia Texas's continued dedication to supporting student-athletes holistically on the field, in the classroom, and in their personal and professional development.

For more information about Influxer, visit www.influxer.com.